GP C: We Love Hong Kong (updated19.2.2016)

We are a group down to earth from Hong Kong and going to create website about a Travel Guides in Hong Kong for who are interested in discovering, exploring and understanding the cultures and catch up every special moment in their trips.

Our aims are introduce the most unique travel route for traveler to visit in Hong Kong and let them get to know well about the local culture. Also, we want to bring up the most accurate coverage, and reveal the local treasures and everything visitors need to know before they visit in Hong Kong. So, this is about a trusted advice from a trusted source and we will try our best to make it possible for every trip to be a trip of a lifetime. We hope our website could gain visitor’s attention and interest towards to Hong Kong. On the other hand, in the Travel & Tourism Competitiveness Report 2015, Hong Kong ranks is 13^th. It increased 2 on the ranks. It shows that Hong Kong has a certain competitiveness on tourism. However, there are negative growth of the visitor arrivals statistics. It decreased from 60,838,836 to 59,307,596 (-2.5%) in 2015. The Mainland is main visitors in Hong Kong. Therefore, we create a website in order to attract more different travelers to visit Hong Kong.

Regarding to the target audience, we would focus on Southeast Asia college students, because, we would like to promote cultural and afforestation awareness in Hong Kong through our travel guide.

Website structure would insert variety function for visitors to exploring their needs.

1. Public message board

2. Multiple content

3. Clear information tab

4. Inbox message for the Q &A

Apart from that, we would update the latest information in weekly such as exhibition, green hiking, gala event, specific sightseeing spots and introduce some HongKongese life style. We are also provided a ranking list of hotel and offering a search engine for it. Besides, recommendation of travel plan, information of transport ranking list for attractions and discover secret spot list for luggage Storage would be also included.

Moreover, we would making some contrast from a few travel guide website such as HK Government main travel guide website of Discover HK, HK lazy travel, Weekend HK, Backpacker Forum (HK Section), Next Stop HK, Secret Tour HK and Expat Living HK. These website are adopting different platform to create a travel guide for traveler such as official website, blogger, article, social network and world forum. We are going to analysis the advantage and disadvantage between these website in order to create a stronger travel guide website for visitors.

Reference (Advantage & Disadvantage)

	Advantage	Disadvantage
Discover Hong Kong	-Show a traditional HK -List the latest event of Hong Kong - Provide 22 language version - Consistency page templates	-Can’t show exact real place that HK people travel -Only provide official information
Hong Kong lazy travel	- Continuously updated the latest information of Hong Kong event -Simplifying layout (clear page templates) - Alternative travel information (focus on Tips for Travel Savings) -Comment review	-No English version
Weekend HK	- Continuously updated the latest information of Hong Kong event -a variety of information from the word	-No English version -Out focus by the chaos information - Inconsistency by the web pages
Backpacker Forum (Hong Kong Section)	- Provide a search Engines - Interactive with other user by comment review - Alternative travel information	-No English version -Out focus by the serried textual -Less images