We are going to create a website about Travel Guides in Hong Kong for some people who are interested in discovering, exploring and understanding the culture and catch up every special moment in their trips. The target audience is Southeast Asia college students such as Taiwan, Thailand and Singapore. Our aim is introduce the most unique travel route for them to visit Hong Kong and know more about the local culture. Also, we want to bring up the most accurate coverage, fully comprehensive information source and reveal the local treasures. We hope our website gain their attention and interest on travelling Hong Kong.
2) Social background: the social causes you are to address
In the visitor arrivals statistics report, the number of visitors is negative growth. It decreased from 60,838,836 to 59,307,596 (-2.5%) in 2015 and the mainland is the main visitor in Hong Kong. However, in the Travel & Tourism Competitiveness Report 2015, Hong Kong ranking is 13th (total 141 countries). The ranking is two places higher than in a similar review in 2013. Hong Kong has certain competitiveness on tourism while the number of visitor is negative growth.
3) Conceptual background: the theoretical or conceptual connections between the current
social condition and the usage of web media
There are some references related to latest trend of travel website.
Social network aims to build up an online community and connect with the world and it is the most popular platform for user to communicate with each other. Each user would be interactive by leaving comments and sharing the information. It is about the concept of "Word of mouth” from the online community" (Smith, 1993) and we are going to refer it into our social community for spreading out our information. Users can pass the information from person to person by the internet. It is more vivid and high efficiency on building up our reputation.
In the table 6, it shows the trend of search options on travel website. The most search option is User generated tags (73%). Second is the Location map (40%) and the Hierarchy is 30%. We are going to reform the information of our content such as build up hash tag system and insert a widget for user that can satisfy their needs.
Furthermore, we are going to insert other supportable features into our website like Google map and widget of weather report. It supplements our content. Google map also offer a street directory feature and global positioning system. Users can locate their destinations easily and it is available on app as well.
4)Design drafts and relevant references: relevant references and your own design draft
Design drafts :
A. Layout
Home page Layout
Attractions page Layout
B. Colour
There are three color in our website. First, we would use Baby Blue (#4AB3D1) to be the theme color in the website and it will apply in the background of menu bar and footer. The text color we would like to use black (#000000), no matter the heading and content, it would also use black color. the last color is baby green (#55E4AC), this is the spare color in our website.
C. Typeface
Chalkboard (Topic)
Courier New (Content)
Arial (Spare to topic and content)
We also choose three typeface to apply in our website, the first font is "Chalkboard", the font is very clear and attractive, so we would like to use this font in navigation bar, heading of the post and also the subheading. As "Chalkboard" is not a common font, users maybe can not read this font. In this situation, we would use images to present the text with this font. Next is about the content, we choose "Courier New" font. Last, As "Arial" is a common font for every users, so we choose it for the spare font, if browser can not display our font, it would auto change to this font.
D. Images
The images of our website, we would use primary images in each post to explain the attractions, such as food photography and viewpoint photography. Those images would take by users or editor. There are not only photography in our website, but also have some graphic to present attractions and make by editor, such as the map of viewpoints.
And the format of the images, it would be "jpg" and "png", these two format are the most common format for storing and transmitting images on the website. there two format also can archive the images, it no only can help us to display the images with lower file size, but also can reduce the load time in each page. In the file size of images, As try to avoid increase load time, we would control the size within 1.5MB.
E. Navigation
 |
| Site Map |
This is the site map of our website, we can see that there are four main page in the website, such as About, Travel Tips, Attractions and Guides. In each main page, there are some subpage to explain the content. From the above we have designed the Navigation Bar to link up the information and that would convenience for the user to explore the pages.Here is the example of Navigation Bar.
Design reference :
Africa Digital Art - http://africandigitalart.com/category/artis
iHub - http://www.ihub.co.ke/about
Concept & Content reference :
Regarding to the target audience, we find out some HK travel websites for analyzing the advantage and disadvantage.
Advantage
(From the point of users)
|
Disadvantage
(From the point of users)
|
|
Discover Hong
Kong
 |
- Through an official information to enhance the impression of Hong
Kong traditional culture
- Users can find the latest information of Hong Kong
event.
- Provide 22
language versions for different people to reach their needs.
|
- Users just find some official information form website.
|
Hong
Kong lazy travel
 |
- Users can find the latest information of Hong Kong event.
- Simplifying layout to help users rapidly reach their information needs.
- Users can read some alternative travel information on the website such as travel savings.
- Comment review is able to enhance the convective communication between users.
|
- No English version.
|
Weekend HK
 |
- Users can find the latest information of Hong Kong event.
|
- No English version.
- Users are hard to browse and search the useful information because of the inconsistency web page.
|
Backpacker Forum (Hong Kong Section)
 |
- Interactive with other user by comment review.
- Users can read some alternative travel information which posted by different countries.
|
- No English version.
- Users are hard to read the most useful information because of the chaos platform.
- Website mainly provide the textual, less images which reduce the attraction of the users.
|
Therefore, we would like to review the advantage and disadvantage from these websites and then create a comprehensive travel guide website for them. It maximizes their satisfaction.
5)Implementation plan and usage of medium: the ways you are going to utilize web media to
carry out your plan
6) Budget: a budget for your project and considerations of cost efficiency
7) Evaluation plan: a plan to evaluate how successful your project is
8) Contingency plan: the potential problems or threats that you may face and your solutions
In our project, we will be utilizing web media of Website, Facebook and Instagram to carry out our implementation plan.The initial sources of traveling information to be provided online will be collected from travel books, bloggers, and according to our own experiences. After the fundamental information has been consolidated and organized, it will be posted on our Facebook page and Instagram for sharing. These two online social networking platforms allow us to interact with netizens by providing an accessible and convenient way for them to share their favorite places in Hong Kong where they consider are worth for visiting or their recommendations of the latest popular attractions in Hong Kong through hashtag or leaving comment on our page. We will be also inviting them to share Hong Kong travel routes and one-day travel plan on our page. After gathering a large number of traveling information, a website (both web and mobile version) will be created to present the highly recommended Hong Kong attractions and traveling plan for public.
For the mobile version of our website, our team is planning to adopt the vertical screen slide view to present the information and so it could match with the mobile section.
According to the portrait design, the layout would present as a simple clearly of single column. The main content (banner and slide show) could fill the full width of the screen and the secondary content (hot posts) could be positioned horizontally under the main content. Users can through portrait mode in their smartphone and easily drill down the website from the top to the bottom in one single page (home page). Therefore, our team believes that the vertical screen design would offer a platform with simple, reliable and user-friendly for users to browse.
On a timely basis, the three online platforms will be operating simultaneously and providing all sorts of updated travelling information of Hong Kong in an accessible and interactive way.
Implementation plan:
6) Budget: a budget for your project and considerations of cost efficiency
We don’t have any cost on setting up our websites (Site Design & Coding, Site Architecture, Wireframes & Templates, Content Planning & Development, Technology Integration, Search Engine Optimization) but we will spend $1USD per day in order to launch our advertisement on Facebook. Besides, we would like to provide specific areas to the company who are interested to offer their advertisement on our website. Thus, we will cost $365USD for our promotion while we can earn $0.02-0.07USD per click from the advertisement on our website.
Unfortunately, it isn’t cost effective since the cost of our promotion is much higher than the profit we make from our website. Therefore, we would seek for corporations with different brands and companies that are workable and feasible so as to gain positive reputations and attentions to our target audiences.
Regarding to Facebook page, we expect that we will get 100 like for our Facebook page within the first month and the number of like will grow 5-10% monthly. Therefore, we anticipate that the number of like for our page will reach 1000 after a year.
Regarding to Instagram account, we foresee that there are 150 users will become our follower within the first month and the number of followers will increase 10-15% monthly. Thus, we look forward to attract more than 1000 Instagram users to be our followers after a year.
Regarding to the load time of our website, our goal of loading it successfully should be within 5 seconds. Besides, we aim to maintain our visitors on our site for 2:30 minutes each. Moreover, daily page views per visitor should retain above 10.
There are about 3 foreseeable potential problems we may face when we are operating the website. The most serious one should be the problem that the operation of the hosting server we selected stop suddenly. To select a stable hosting server is important as it is directly related to the operation of the website. However, we are not only going to find a practical hosting server, but also going to find an economical server. After doing a research on the Internet, we found that Wix is an ideal platform for us to develop the website as it is one of the biggest players in the website builder landscape and hosts a whopping 70 million websites. The persuaded data convince us to make use on it.
It is also might have a problem that we cannot neglect is the load time. There would be an often happened situation that the visitors would face a long load time for loading our website that would affect the visitors’ emotion directly. In order to decrease the time of waiting, our website should keep an closed eye on the size of the image content, the html content and the CSS files and control them to the most suitable quality. With this in mind, the load time of the website would keep in a decent level that would not affect the quality of website’s content.
9) References: A complete list of references of the artwork and literature you have usedBesides, we cannot forget the typesetting that would be affect the visitors' view. The typesetting would be no problem when we are designing the website through the IE. However, on the other hand, some visitor may find the fonts of the website would be different, the position of content would become disordered. It is a normal situation on the Internet because of the accessibility of different web browser. For this, CSS file can help to do a good turn. We found out a method call 'Reset CSS' on the Internet. It is an useful method that reduce browser inconsistencies in things like default line heights, margins and font sizes of headings, and so on.
Conceptual background reference:Tourism Informatics - https://books.google.com.hk/books?id=wOmTRju2rBYC&printsec=frontcover&hl=zh-TW#v=onepage&q&f=false
Word of Mouth Marketing through Online social netwoks-
http://www.business.hku.hk/~mchau/papers/WOM_AMCIS2009.pdfConcept & Content reference :
Discover Hong Kong - http://www.discoverhongkong.com/eng/index.jspWeekend Weekly Magazine - http://www.weekendhk.com/Hong Kong lazy travel - http://www.hklazytravel.net/Backpacker Forum (Hong Kong Section) - http://www.backpackers.com.tw/forum/forumdisplay.php?f=44Design reference :
Africa Digital Art - http://africandigitalart.com/category/artis
iHub - http://www.ihub.co.ke/about
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